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Levi Strauss Tries to Minimize Water Use - Forbes, November 2, 2011

November 7, 2011

From the cotton field in rural India to the local rag bin, a typical pair of blue jeans consumes 919 gallons of water during its life cycle, Levi Strauss & Company says, or enough to fill about 15 spa-size bathtubs. It fears that water shortages caused by climate change may jeopardize the company’s very existence in the coming decades by making cotton too expensive or scarce.